WPP Media selected as ALICE + OLIVIA’s Asia media agency partner

WPP Media has been appointed as the media agency partner for fashion brand ALICE + OLIVIA by Stacey Bendet.

WPP Media will support ALICE + OLIVIA’s upcoming e‑commerce expansion in Asia, with Hong Kong identified as a key market and gateway for regional growth. The appointment covers the upcoming e‑commerce rollout, as the brand continues to expand its online presence across the region.

Founded in New York, ALICE + OLIVIA is known for its whimsical, bold, feminine aesthetic and statement‑driven designs, and has built a global following across fashion, culture and entertainment. As part of its next phase of growth, the brand is sharpening its focus on Asia, with Hong Kong playing a pivotal role as both a strategic market and a gateway to broader regional expansion, supported by a growing emphasis on e‑commerce.

WPP Media’s remit includes full‑funnel media strategy, planning and activation, spanning brand building and performance‑driven commerce. The business will be managed by a centralized WPP Media Hong Kong team, bringing together regional expertise and market‑specific execution.

The partnership is designed to help support sustainable growth through an outcomes-based performance model, supported by WPP’s data and commerce capabilities.

Commenting on the appointment, Human Lam, vice president, client leadership at WPP Media, said:

“We’re excited to partner with ALICE + OLIVIA at such an important stage of its growth in Asia. It’s a brand we genuinely admire, and with Hong Kong and Taiwan as media-focused markets, we look forward to deploying our outcomes‑based performance model to support a successful e‑commerce rollout and build a scalable growth engine for the region.”

ABOUT ALICE + OLIVIA BY STACEY BENDET

Founded in 2002, ALICE+OLIVIA by Stacey Bendet is a brand that allows women to express their personal style. With clothing that juxtaposes the whimsical and flirty with the sexy and sophisticated, a+o epitomizes the personality and perspective of its founder, Stacey Bendet. The brand was born from Stacey’s personal quest to create the perfect pair of pants and has since grown into a full lifestyle collection including ready-to-wear, gowns, shoes, handbags and accessories. The brand is a Hollywood favorite with celebrity fans including Reese Witherspoon, Michelle Obama, Beyonce, Gwyneth Paltrow, Gigi Hadid and Jessica Alba. ALICE+OLIVIA by Stacey Bendet is available at the brand’s free-standing boutiques located across the Globe, aliceandolivia.com and is available at over 800 select department and specialty stores worldwide.