SuperOffice Appoints WPP Media as Strategic Partner to Accelerate Ambitious European Growth

SuperOffice, a Nordic-based and long-established CRM provider, has appointed WPP Media as its strategic media partner to drive ambitious European growth and support its newly launched brand repositioning. The collaboration leverages WPP Media’s full go-to-market strategy and data-driven approach, integrated with AKQA’s creative strategy, to deliver unified impact across multiple European markets.

With more than 35 years in the CRM industry, SuperOffice is on a mission to become Europe’s most loved CRM. Supported by backing from private equity firm Axcel, the company is well-positioned to accelerate this next stage of growth. Recently, the company unveiled a refreshed brand positioning, developed and amplified in close collaboration with WPP Media and AKQA, to help companies navigate dynamic markets and rising commercial pressures.

SuperOffice selected WPP Media to translate this positioning into measurable business results through an integrated marketing approach encompassing brand building, performance marketing, and strategic consulting across key European markets.

“We have ambitious goals for our growth across Europe, and WPP Media plays a critical role across the entire buying journey, from deep strategic insights to effective execution across audiences, markets, and channels,” said Bettina Isabelle Berntsen, CMO of SuperOffice. “We chose WPP Media due to their deep B2B marketing expertise and leadership in AI and integrated marketing. With a bold mission to become Europe’s most loved CRM, we select partners who can match that ambition.”

Integrated expertise for maximum impact

WPP Media combines AI-powered technology with deep global B2B marketing experience and full go-to-market strategy execution in close collaboration with AKQA, ensuring that campaigns are both creative and data-driven. By aligning strategy and media execution from the outset, the partnership maximizes impact across all European markets and delivers measurable results at every stage of the customer journey. As part of this unified approach, WPP Media transforms SuperOffice’s business objectives into market-specific media strategies, amplifies key brand messages across Europe, and drives measurable performance through a coordinated multi-market setup.

The partnership officially launched on November 17 with the debut of SuperOffice’s brand-repositioning campaign, “Pipeline Anxiety.” Behind the scenes, however, WPP Media had already been working closely with SuperOffice for several months, leveraging its Nordic Hub model to deliver both global scale and strong local market relevance across European markets.

WPP Media looks forward to the partnership

At WPP Media, operating under a consolidated One-Company structure, the team is excited to collaborate on SuperOffice’s visionary growth plans.

“We’re incredibly excited to enter this strategic partnership with SuperOffice. Their bold vision to become Europe’s most loved CRM platform aligns perfectly with WPP Media’s high ambitions, international expertise, and industry-leading capabilities,” said Isabella Sofie Nielsen, Client Director at WPP Media. “By combining strategic insights with data-driven execution and collaborating closely with AKQA, we can deliver a unified go-to-market approach that accelerates SuperOffice’s commercial success and strengthens their European market leadership. At the same time, our ability to combine global scale with local relevance ensures they can achieve their growth targets with maximum impact.”

The collaboration began with a brand-focused pitch in February 2025, culminating in November with the launch of SuperOffice’s major brand campaign, where WPP Media and AKQA worked together to deliver an integrated approach to creative and media execution. This was followed by a performance marketing pitch, also won by WPP Media with a new Total Search framework, enabling a connected approach across all marketing activities, channels, and markets for synergy and efficiency.

About SuperOffice: SuperOffice is a leading and trusted customer relationship management (CRM) platform for small and medium-sized businesses across Europe. Founded in Oslo, Norway, in 1990, where its headquarters remain today, the Software as a Service (SaaS) company provides scalable, modular solutions that help businesses manage every customer touchpoint across sales, marketing, and services. SuperOffice has offices in Norway, Sweden, Denmark, Germany, the Netherlands, and Switzerland, as well as a customer support center in Lithuania, and works with a strong partner network throughout Europe and North America. As of today, the company has almost 300 employees. For more information, visit https://www.superoffice.com.