WPP Media Sweden's Triple Win at Mixx Awards 2026

WPP Media Sweden took home three out of seven awards at IAB Sweden's Mixx Awards 2026. The ceremony gathered industry representatives to recognize achievements in innovation, technology, and communication. Here are the WPP Media Sweden winners and the jury's rationale:

BEST DIGITAL CAMPAIGN
WPP Media Sweden and Prime Weber Shandwick with Visit Sweden
“The Swedish Prescription”

Jury motivation: “When the world is moving faster than ever, this campaign managed to make people pause. With an unexpected idea, strong creative ambition, and impressive global reach, it transformed a simple insight into a powerful digital concept that extended far beyond Sweden’s borders—and put an entire country on prescription.

BEST AD TECHNOLOGY
WPP Media Sweden with Stadium
“The Paradigm Shift: How Stadium Increased Sales Generated by Digital Media by 15.5%”

Jury motivation: “This year’s winner demonstrates how the power of data, technology, and creative strategy can be transformed into real business value. Through an innovative and scalable solution, they have succeeded in combining advanced marketing technology with clear impact and created a model that both drives results and inspires the industry. It’s smart, it’s effective, and it clearly points the way for the future of digital marketing – something that greatly impressed the jury.”

BEST INFLUENCER MARKETING CAMPAIGN
WPP Media Sweden and ABBY.WORLD with IQ
“Skickat (drunk texts)”

Jury motivation: “They involved the target audience to create a behavioral change. By transforming statistics into action and, in an innovative way, maximizing the audience’s daily platforms, this case shows how Influencer Marketing can truly create a positive societal change. Creative souls have always been filled with anxiety, but who would have thought that your old drunken texts could become a hit on Spotify?”

We are grateful to IAB Sweden and the jury groups for this honor. A special thank you also goes to our clients, Stadium, Visit Sweden, and IQ, and our partners, Prime Weber Shandwick and ABBY.WORLD, for their trust and collaboration.