WPP Media’s Wavemaker retains Red Bull India’s integrated media mandate

April 2026: Red Bull India has retained Wavemaker, a WPP Media agency, as its integrated media partner, extending a relationship that has run for over 15 years. 

The mandate continues to cover end-to-end media strategy, planning and buying across digital and traditional platforms.

Shekhar Banerjee, President, Client Solutions, WPP Media South Asia, said, “Our continued partnership with Red Bull India reflects a strong enduring relationship built on shared ambition and consistent delivery over time. As the media landscape evolves, our focus remains on crafting integrated strategies that seamlessly connect powerful brand storytelling with measurable outcomes across platforms. By leveraging data, technology, and cultural insight, we aim to build deeper audience engagement and drive sustained growth for the brand.”

Red Bull’s marketing in India has been shaped by its strong association with youth culture, sports, and experiential ecosystems. 

WPP Media will continue to align media strategy with these brand moments, ensuring stronger integration between content, experiences, and media investments.