Introducing our co-engineered Amazon Ads Excellence Monitor

Today we're launching a bespoke Amazon Ads Excellence Monitor for Amazon Ads, designed and co-engineered with Amazon Ads. The new monitoring system incorporates collective intelligence from across our business and Amazon Ads and leverages a data-validated array of more than 20 custom developed variables to measure and monitor media investment in Amazon Ads.

Performance marketing practitioners from across WPP Media (formerly GroupM) will use the new tool to analyze campaign execution quality across creative, targeting, management, and advertising readiness factors to ensure optimal results.

Now live and monitoring all clients invested in Amazon Ads globally, our Amazon Ads Excellence Monitor assesses quality of advertising execution on Amazon across regions, channels, and agencies against our standards of excellence to ensure brands get the best possible outcomes from their media investments into Amazon Ads.

Nicolas Bidon, CEO, GroupM Nexus said: “We are committed to innovating in every channel that matters to our clients’ businesses and commerce is at the forefront of that commitment. The ability to codify best practices for Amazon Ads and then measure consistently to improve media performance and business outcomes with one of the world’s most impactful retailers will create an enormous advantage for our clients.”

Amy Armstrong, Director Global Customer Development Amazon Ads said, “WPP has been a valued customer of Amazon Ads since our inception. Our joint customer obsession made us excited to co-develop this new tool with [WPP Media]. We look forward to seeing the value it will provide for our mutual customers.”

Samantha Bukowski, Global Head of Commerce: “I couldn’t be prouder of how our teams are taking a data-centric approach to evaluating excellence and delivering accountable performance for our clients. As we build even more sophisticated cross-channel commerce capabilities, our work with Amazon serves as a foundation for successfully building trust between agencies, advertisers, and advertising networks and ensuring our clients always know exactly how their investments are delivering results for their business.”