Beyond Reach: Turkey Digital Media Report

Our WPP Media Strategy Manager, Buse Alkan, has authored the report titled "Beyond Reach | Strategic Insights on the Turkish Digital Landscape: A Platform & Audience Analysis."

The report offers strategic insights into Turkey's 2025 digital landscape. With 87% of consumers viewing the economy as their biggest concern, it emphasizes that the market needs to shift from disruption to a value-driven approach to capture attention.

Key highlights of the report include:

• A value-driven and cautious consumer profile shaped by economic pressures.

• The "Multiplier Effect" approach to reaching audiences: The impact of integrating brand and performance marketing on growth.

• Detailed user and demographic analyses of digital platforms (Instagram, YouTube, TikTok, Pinterest, X, OTT services, Spotify, etc.).

• Recommended action plans to access high-value segments like "unreachable" YouTube Premium users.

• Tailored media and content strategies for different target audiences.

To access the full report ⬇️