WPP Media Canada: Shaping a Stronger Future for Canadian Media

TORONTO, ON – November 12, 2025 – WPP Media Canada today unveiled a groundbreaking initiative to establish vital infrastructure designed to foster a more open and accessible Canadian media landscape. This significant step forward reaffirms the company's ongoing commitment and dedication to the industry, solidifying its leadership in ensuring Canadian stories continue to thrive. 

The company has a strong history of supporting Canadian media. It increased its investment in Canadian media to 45% of its total media spending in 2025, with a target of 50% in 2026. This steady financial commitment, combined with advanced data and technology, underscores WPP Media Canada’s role in fostering a vibrant domestic media ecosystem. 

“We’re not just talking about supporting Canadian media; we’re actively building the tools and systems to ensure it has a fair and successful future,” said Kevin Johnson, CEO of WPP Media Canada & President of WPP in Canada. “Our ongoing investment has set the stage, and now, by integrating advanced technology, we are creating a more balanced environment where everyone has a chance to succeed. WPP Media Canada is turning words into real action, building a more open and robust system for all.” 

WPP Media Canada believes that supporting Canadian journalism and local stories is more crucial than ever. As a leading company and trusted business advisor, it uses its deep understanding of the Canadian media landscape to help clients achieve significant results. This commitment also means creating a fair and competitive space for Canadian media, empowering them to drive business outcomes as effectively as any external competitor. 

To operationalize its commitment to Canadian media, WPP Media Canada is testing a new operational framework that integrates with key Canadian partners. This framework focuses on privacy-safe data collaboration and robust measurability, ensuring clients maintain control over their performance and unlock value. The approach emphasizes that strategically allocating media within Canada is as important as the audiences reached. 

The objective is to enable the ecosystem to deliver performance and compete directly on value, not solely on price. This secure data infrastructure and operational processes facilitate accurate measurement and campaign optimization, directly supporting the growth and effectiveness of Canadian media. To further scale, WPP Media Canada will integrate its own data collaboration platform, InfoSum, to securely, flexibly, and controllably bring together the best of French and English Canadian media, inventory, and data. This integration will enhance client flexibility across partners and providers, reinforcing WPP's dedication to a robust and equitable Canadian media landscape. 

Kevin Johnson concluded, "Our commitment is to build a more balanced and successful system for Canadian media, focusing on long-term value and sustainability. We envision a future where media is truly open and diverse – created by Canadians, for Canadians, and about Canadians – all driven by our strategic insights, steady investment, and new solutions." 

About WPP Media 
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. 

Further Information 
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