WPP Media clients win big at the Festival of Media (FOM) Asia Pacific Awards

Colgate wins 11 trophies and Brand of the Year

Colgate has scooped Campaign of the Year and Brand of the Year, thanks to its Oral Health Movement in India. This groundbreaking campaign enabled smartphone owners to use a WhatsApp-powered AI tool to assess the health of their teeth and gums.

As well as the Grand Prix, Oral Health Movement won 4 Golds, 4 Silvers and 2 Bronze trophies in 10 categories.

Colgate’s success was part of a 50-trophy haul for our clients, with 14 Golds, 21 Silvers and 15 Bronzes.

Gold-winning brands included Closeup, The Coca-Cola Company, IKEA, Milo, Sprite, Tourism New Zealand, Uber and Ultratech Cement.

Mindshare India was named Agency of the Year with 14 winning campaigns. Mindshare was named Network of the Year for its 23 winning entries. 

These fantastic results follow a record 131 shortlists for WPP Media clients at FOM Global; winners will be revealed on 11 June.

“I’m delighted to see so many of our clients being recognized for their innovation and impact. We are proud to partner with brands like Colgate to create work that not only supports consumers but drives their business. Congratulations to everyone involved,” said Adam Gerhart, Global Chief Client Officer at WPP Media.