Media & Marketing Polska names WPP Media Media 'Group of the Year' in Poland

WPP Media, home to leading media agency brands such as EssenceMediacom, Wavemaker, Mindshare and T&Pm, has been honored with the prestigious title of Media Group of the Year 2025 by Media & Marketing Polska, Poland's premier industry magazine.  

This recognition, awarded to the Group for the second year in a row, powerfully reflects the success of its business strategy and the exceptional dedication and professionalism of its teams. Awarded while still operating under the GroupM name, this honor is a fitting tribute to the brand's 20-year legacy, as the Group embarks on its new chapter as WPP Media. 

Following a period of intense development in 2023, GroupM continued its new business successes and growth throughout 2024. These achievements in the Polish market have also significantly strengthened the Group's position across the Central and Eastern European (CEE) region. A key highlight widely recognized by the market was the expansion of Choreograph – WPP's global data and technology company – into Poland and the CEE region. 

The Group's strength in Poland was further underscored by its first-place ranking among all media groups in the Polish market in the COMvergence "New Business Barometer 2024" report. This report summarizes the year for media agencies in terms of the value of new and retained media budgets. In the same report's agency ranking, EssenceMediacom secured the top spot, Wavemaker ranked third, and Mindshare seventh. 

The "Media Group of the Year" title from Media & Marketing Polska is a result of several contributing factors, including the outstanding performance of GroupM's media brands – spearheaded by Wavemaker, EssenceMediacom, and Mindshare. The decision was based on business results, client satisfaction surveys conducted annually by "Media & Marketing Polska," as well as market perception gathered from advertising bureaus, competitors, and auditors. 

"We are incredibly proud to receive the Media Group of the Year 2025 title from 'Media & Marketing Polska'. This distinction is a confirmation of our effective teamwork and the dedication of our experts. It's an important signal for us that our Group's chosen strategy is proving effective and motivates us for further development. We thank 'Media & Marketing Polska' and our partners for their trust, and above all, our clients. The key to our success is precisely this focus on our daily work for them, on delivering real business growth.” - commented Izabela Albrychiewicz, CEO of WPP Media in CEE - "Our approach is built on two pillars. The first is trust – both the trust our clients place in us and the trust we build within our organization. Without this foundation, no collaboration can succeed. The second pillar is our relentless drive forward. We never rest on our laurels; we are always seeking new solutions, even if it involves a degree of risk." 

In its justification for the award, the editorial team of "Media & Marketing Polska" stated, among other things: "2024 was a time of strengthening collaboration within the entire Group, continuing stable cooperation with all clients, deepening relationships, and expanding the range of services, including AI solutions, supporting clients in innovation and digital transformation (…) The effectiveness of GroupM (WPP Media) in our market is clearly visible. This is a value worth nurturing, regardless of any strategic changes."