WPP Media and its clients celebrate shared victory at SMARTIES APAC 2025, sweeping top honors

At the recent SMARTIES APAC 2025 on 14 November 2025, WPP Media, together with our esteemed client partners, celebrated our shared commitment to innovation, excellence and collaboration.

The philosophy that great work is born from deep client-agency trust was on full display. The coveted APAC Best In Show award was presented to the groundbreaking Oral Health Movement campaign, a joint triumph for Colgate-Palmolive and Wavemaker India. This recognition underscores a shared commitment to creating work that is not only effective but also culturally impactful.

The network’s strength was further highlighted with Mindshare being crowned Agency Network of the Year and Wavemaker India earning the title of Media Agency of the Year. It was a powerful demonstration of collaborative partnership, culminating in WPP being named Holding Agency Company of the Year.

This success is a direct reflection of the ambition and innovation of the brands WPP Media is privileged to partner with. A huge congratulations to our clients who were also recognized with top accolades:

• Most Resilient Brand of the Year: Oreo, Mondelez International

• Brand of the Year: Grab

• Advertiser of the Year: Unilever

Teams from across the network were a constant presence on stage, accepting an impressive 49-award haul - a testament to the impactful work being done for a wide array of clients:

• 12 Golds: Recognizing exceptional campaigns for Mondelez, Ultratech, Unilever and Colgate-Palmolive in India, Mondelez, Grab, and Nestle in Vietnam, Unilever in Indonesia, Game Science and Adidas in China.

• 23 Silvers: Awarded for stellar work with Mondelez, Colgate-Palmolive, Jiostar and Unilever in India, Nestle and Grab in Vietnam, Unilever in Indonesia, Adidas and Master Kong in China, and Mondelez in Thailand.

• 14 Bronzes: Celebrating impactful campaigns for Grab, Nestle and Mondelez in Vietnam, Unilever and Mondelez in Indonesia, Game Science and Adidas in China, Mondelez in Thailand and Unilever in India.

WPP Media extends its deepest gratitude to its clients for their partnerships and to its talented teams across APAC for their unwavering dedication to excellence.