Sun Life Asia appoints WPP Media across five Asian markets

Sun Life Asia, the regional arm of global insurer Sun Life Financial, has named WPP Media as its media planning and buying partner across brand and digital channels in Hong Kong, the Philippines, Vietnam, Indonesia, and Malaysia, following a hotly competitive pitch that concluded in July 2025.

WPP Media's two-year mandate replaces incumbent Havas Media, which has held the account since 2023.

Sun Life said WPP Media was chosen for its “strong understanding of local market nuances” and multi-market capabilities.

Michael Beecroft, North Asia CEO, WPP Media said: “Winning Sun Life Asia is a testament to our strategic vision, creative power, and robust data platforms. We're excited to drive their regional growth, building on our strong momentum in Hong Kong for global clients.”

Sun Life added: "WPP Media´s proposal stood out for its strategic approach, creativity, strong data/platform support and alignment with our goals. We’re confident this partnership will deliver exceptional outcomes and look forward to collaborating closely with them." 

The win adds to WPP Media’s regional momentum. Its Mindshare unit recently renewed the Master Kong Beverages media business for three years, while globally, the group added the Maersk account earlier this month to its kitty. The business will be managed out of Copenhagen but spans 130 markets, including APAC.

WPP Media is also ramping up its investments in marketing technology and rolled out its proprietary WPP Open platform earlier this week. This allows marketers to plan, create, and publish campaigns independently.