Why GenAI Copywriting is a MUST for SEO

For those who strive after reaching their peak potential and get ahead of their competition, Gen AI is no longer optional – it's essential. For modern SEO, success demands more than just the right keywords; it requires streamlined content at a multi-version, multilingual, and always-on scale level.  

Scaling this optimized content without scaling workload is the real challenge. When you need a high volume of written content but lack the resources to produce it manually, AI can help you meet the demand: you do the thinking and AI does the writing - at least most of it. 

What do we mean by scalability?  

Let’s say you run a webshop with hundreds of products across the Nordic markets, or a campaign that needs to target several audiences with tailored messaging. Manually writing and translating copy for each, while ensuring brand tonality, is painstaking and time-consuming. 
In these cases, AI excels at mass-producing consistent, brand-aligned content in every language you need. With AI, you can adapt messages quickly without compromising on quality or tone of voice. 

Working Hard So You Don't Have To 

Since AI generates drafts in seconds, writers can experiment and iterate at an unprecedented pace. Content formats once deemed too time-consuming—like localized FAQs or hyper-specific SEO articles—are now viable. Beyond pure production, AI is also a strategic partner, suggesting ideas and angles for long-form content you might not have considered. 

Real-World Experiment: Content Hub at Scale 

In a client experiment, we used AI to create content at scale, ensuring each piece had enough variation to satisfy Google’s guidelines. From one master article, we generated five distinct, SEO-friendly versions for different use cases. Despite initial challenges requiring some tuning, the result was clear: five articles produced in the time it would normally take to write one, proving the approach's potential. 

First Drafts, Not Polished Copy 

AI delivers drafts fast, but they often lack the rhythm, warmth, and personality that only a human can provide. This is where the modern copywriter shines: refining, contextualizing, and humanizing the output. The most effective writers will be those who build systems that write well at scale, then add their crucial human touch—and as a bonus, they may never suffer from writer's block again. 

If you are curious about how Gen AI can optimize your work, then reach out to your local specialist.  

• Sweden: Per Hyberg, Senior Copywriter, at [email protected]  

• Norway: Cecilie Aarvåg Hagen, Creator, at [email protected]  

• Finland: Marcos Gutierrez, Senior Consultant, at  [email protected]  

• Denmark: Kamilla Cecilie Weinreich, Content Operations Director, at [email protected]