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News
Our Inaugural NextM Event in Dubai Sets New Benchmark for Industry Innovation with AI, Futurism, and Robotics
6 min read
Perspective
The Attention Currency: Unifying Measurement and Unlocking Growth in MENA’s Fragmented Media Landscape
4 min read
Perspective
Unlocking AI Search in MENA: The Mindset Imperative for Future-Ready Brands
2 min read
Perspective
The Age of Assumption is Over. The Age of Intelligence Has Begun.
3 min read
Research
How Humans Decide: What drives consumer choice, and how should brands respond?
5 min read
News
WPP Media presents NextM: The Canopy Effect, a first-of-its-kind event enters the media MENA scene
4 min read
Perspective
The new search landscape: Thriving in the age of AI
5 min read
News
Amer El Hajj makes Campaign Middle East's 2025 Power List
Perspective
A new map for a new world
4 min read
News
Amer El Hajj named one of the most influential Arabs of 2025 by Arabian Business
3 min read
Perspective
You got this!
News
Patricia Abi Fadel named Woman of Influence by Inc. Arabia
1 min read
