WPP and WPP Media maintain top spot on WARC Media 100 for ninth consecutive year

WPP and WPP Media have been awarded the top spot on the coveted WARC Media 100 List for the ninth year in a row. This ranking by the World Advertising Research Center tracks the results of media award shows around the world and acts as a benchmark for media excellence.  

Mindshare, a WPP Media agency brand, was named the number one agency network, and overall, five WPP and WPP Media agency brands – Mindshare, EssenceMediacom, Ogilvy, VML and Wavemaker – feature among the top 20 networks. 

Client successes strongly contributed to this achievement, with WPP Media client Unilever recognized three times in the top 10 campaigns list. It achieved first place with Mindshare Mumbai for its work on the Dove Beauty Test Stops with Me campaign, placed fifth with Mindshare New York for its Dove Real Beauty Defined for the AI Era campaign, and eighth for its Vaseline Verified campaign alongside Ogilvy Singapore. In total, WPP clients contributed to an impressive 30 campaigns within the top 100. 

In the individual agencies category, WPP Media agency brands claimed four of the top 10 spots. Mindshare Mumbai, New York and London ranked second, fourth and fifth respectively, with EssenceMediacom New York securing seventh position.  

Brian Lesser, Global CEO, WPP Media, said: “Leading the WARC Media 100 for a ninth straight year is an honor and a testament to the incredible clients, people and innovative work across the entire WPP network. In a world where media is truly everywhere and in everything, these awards powerfully show how we create captivating work that's strategically brilliant, culturally relevant, and deeply impactful. At the heart of every truly successful client partnership lies a powerful idea – one that doesn't just meet objectives but fundamentally transforms a business. Congratulations to our clients and our teams for consistently delivering outstanding work that moves audiences to think and act."  

Prasanth Kumar, CEO South Asia, WPP Media, said: “The work our clients and teams do to earn these WARC recognitions requires extraordinary courage and relentless ingenuity. Alongside our clients, we are focused on accelerating business growth and inspiring our entire industry to embrace real transformation. This bold vision combined with masterful execution is what drives our collective efforts to continually redefine possibilities and reshape every part of the media landscape. I am incredibly proud of our teams and their relentless drive to deliver groundbreaking impact for our clients.”  

Ailsa Lochrie, Client President, Unite, at WPP Media, commented: “Topping the WARC Media 100 ranking with the Dove 'Beauty Test Stops With Me' campaign is a remarkable achievement and we are so proud of our partners at Hindustan Unilever for effecting real change in India. What's all the more impressive is the approach. We take great pride in combining cultural nuance, strategic thinking, and innovation to deliver measurable, profound impact. In collaboration with our clients, we develop ideas that elevate brands and redefine categories, drawing on exceptional acumen and all that tech and AI can offer to ultimately drive unparalleled growth for them.” 

The WARC Media 100 is maintained by WARC. Part of Informa plc, WARC services more than 75,000 marketers in more than 1,300 companies across 100+ markets and collaborates with 50+ industry partners, providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective.   

For further information on the Media 100, and to view this year’s complete list click here.