As part of our ongoing efforts to enhance the quality of digital advertising, we comply with the relevant guidelines established by the Japan Interactive Advertising Association (JIAA). In doing so, we work to eliminate invalid traffic and ensure brand safety, providing advertisers with high-quality advertising and secure advertising transactions.
JIAA Guidelines
Guidelines for Ensuring the Quality of Advertising Traffic (Invalid Traffic Prevention Guidelines)
https://www.jiaa.org/gdl_siryo/gdl/ivt_gdl/Guidelines for Ensuring the Quality of Advertising Placements (Brand Safety Guidelines)
https://www.jiaa.org/gdl_siryo/gdl/brandsafe_gdl/
As of May 1, 2024, we have met the third-party verification standards set by the Japan Institute for Certified Digital Advertising Quality (JICDAQ) and have obtained JICDAQ certification as an advertising company (advertising buyer).
With regard to invalid traffic (IVT) and brand safety, WPP Media Japan operates in accordance with JICDAQ standards and utilizes proprietary blocklists based on lists provided by CODA (https://www.coda-cj.jp/) and the Internet Hotline Center (IHC) (https://www.internethotline.jp/).