ROGERS

This WPP Media Cannes Post-Event report outlines how the most successful brands design their marketing around the integrated systems that shape consumer discovery, trust, and choice. It identifies three critical industry shifts: actively joining existing consumer journeys rather than interrupting them, influencing both human communities and machine algorithms, and building enduring, consistent brand platforms that compound value over time. Supported by award-winning case studies from brands like Corona, Heinz, Dove, and LUX, the report concludes with three strategic questions to guide future campaign planning.

WPP Media’s Q2 2026 Quarterly TV Viewing Report explores the evolving Canadian media landscape, highlighted by streaming reach hitting a record peak of ~92% in February 2026 and driving its overall viewing share to a four-year high of 38%. While Linear TV maintains its commanding lead at 62% of total usage, the streaming landscape is tightening as YouTube (34% share) and a fast-climbing Amazon Prime (31% share) lead the market. The report also delivers key insights into a major demographic split, detailing the exceptionally stable linear viewing habits of Canadians aged 55+ alongside the highly seasonal, event-driven consumption patterns of younger viewers.

The Modern State of Gaming: Content, Creators, and Community. Gaming has cemented its status as a dominant force in global entertainment, rivaling traditional media in both scale and influence. Today, 51% of Canadian gamers identify as women, and 52% name mobile as their primary device, shattering outdated stereotypes. As the landscape shifts away from traditional esports toward personality-driven, creator-led content, the highest-upside opportunities for marketers exist in native activations on massive platforms like Roblox, Fortnite, and Twitch. Discover the key trends, audience personas, and best practices driving modern brand relevance.