WPP Media Sports & Entertainment Named Agency of the Year 

WPP Media Sports & Entertainment has been named Agency of the Year at the 2026 Advertising Week Playmaker Awards, presented in partnership with Fanatics Advertising and Scripps.  

The Playmaker Awards celebrate the collision of sports, culture, and creativity, recognizing the people and organizations shaping how brands connect with fans. As these worlds increasingly intersect, brands have new opportunities to participate in the moments and experiences that matter most to audiences. 

WPP Media Sports & Entertainment brings brands into these moments through major sporting events, live experiences, creator partnerships, and cultural moments. Drawing on its expertise in media, partnerships, and cultural insights, the team helps brands build connections that resonate beyond the game or event itself. 

The Agency of the Year honor recognizes the team’s role in shaping how brands participate in the cultural conversation, where sports, entertainment, and creativity increasingly converge. 

Congratulations to the entire WPP Media Sports & Entertainment team on this recognition. 

Learn more about our Sports & Entertainment team and offerings.