Launching our co-developed Amazon Marketing Cloud Maturity Framework for Advertisers

Today we're announcing a new collaboration with Amazon Ads to co-develop and launch the Amazon Marketing Cloud Maturity Framework.

Now available to clients, the custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.

“Amazon Ads robust product suite can return the best benefit for brands when there is a clear path forward that can be easily navigated,” said Amy Armstrong, Director of Global Customer Development at Amazon Ads. “Working with [WPP Media] to unlock the power of Amazon Marketing Cloud (AMC) will give brands an in-depth understanding of where they’re at in their AMC maturity, and that’s the first step in building tailored programs that work.”

The co-developed framework allows our team of commerce experts to evaluate where marketers are in their respective Amazon Marketing Cloud journeys. Findings returned from the assessment can be translated into tangible custom action plans that will enhance cross-channel campaign performance.

“As Commerce rapidly evolves, advertisers need increased visibility, ease and confidence to maximize marketing opportunities,” said Lauren Lavin, Executive Director, Commerce, NA. “We understand that driving profitability and seeing returns on investment is only possible when rooted in foundational insights. In collaboration with Amazon Ads, we have created proprietary benchmarks that allow clients to determine which Amazon Marketing Cloud solutions best meet their desired outcomes.”

Armed with these insights and recommendations, clients benefit from the access, innovation and scale needed to drive results with Amazon Marketing Cloud.

“Our maturity framework will establish and cement advertisers’ commerce footprint across all of Amazon Marketing Cloud, surfacing new opportunities that unlock growth,” said JiYoung Kim, President, North America. “Brands consistently ask for guidance and expertise to help them navigate emerging commerce opportunities available across today’s fragmented media landscape, and the maturity framework provides a roadmap for success that will drive business impact.”