Intelligent Growth: Unlocking the Next Era of Predictive Marketing Performance

Modern marketers are facing a paradox: they have unprecedented access to data, yet many still can't answer basic questions about what's actually driving results. Privacy regulations are tightening, attribution models are breaking, and media is more fragmented than ever. Meanwhile, the pressure to demonstrate clear, measurable ROI isn't letting up. 

The issue isn't a lack of data. It's an inability to connect and interpret it in ways that inform strategy and unlock growth connect and interpret data in ways that unlock new diverse intelligence directly related to their business, geared towards driving growth. Off-the-shelf tools deliver the same surface-level insights as your competitors. To truly differentiate, marketers must unlock intelligence their competitors don’t have, by collaborating across data in ways others can't. Only then can marketers turn intelligence into decisions that move the business forward. 

What Is Intelligent Growth? 

Intelligent Growth is the strategic application of diverse data and AI to fuel fast, effective, and efficient marketing performance. It’s not just about knowing who your customers are—it’s about predicting what they’ll do next, and why. This means moving beyond identity-based solutions to a holistic, collaborative approach that unifies signals across every touchpoint. 

We believe true competitive advantage lies in: 

• Drawing insights from diverse data sources to see patterns competitors can’t. 

• Collaborating securely in real-time—without moving or sharing sensitive data. 

• Optimizing everything, everywhere, with AI-driven automation. 

• Scaling by uncovering untapped growth audiences and predicting their behavior 

• Activating in every channel based on the predicted recipe for success. 

The Open Intelligence Framework 

So, how do we turn all that data into real measurable growth? This is where Open Intelligence comes in—the solution for cutting through the noise and driving results that matter. 

No more siloed data. No more guesswork. Open Intelligence unifies your data, partner insights, and market intelligence securely, giving your team a predictive view of what your consumers will do next and why. The result? Faster decisions, smarter strategies, and measurable impact. 

Here’s what makes it work: 

• Privacy-first data collaboration: Secure cross-cloud, AI-ready environments ensure data never moves, is fully encrypted, and remains compliant.

• AI-powered graphs: Go beyond static IDs, leveraging diverse signals to see real-world relationships between consumers and their environment, enabling fast predictive marketing.

• Custom growth models: Tailor your business, these models optimize media, creative, and audience targeting for speed and scale.

Real-World Impact: Proven Results  

Intelligent Growth isn’t theoretical—it’s proven by results: 

• 10x incremental reach and 2.5x increase in purchase intent for brands leveraging multi-party data collaboration.

• -60% cost per acquisition and +12% new customer acquisition using AI-powered predictive insights.

• 4x ROI and +226% in-app engagement through cross-channel optimization and tailored audience activation.

A New Perspective on Partnership 

We believe in clarity and action, not just theory. That’s why we equip your team with automated tools you can use today, build bespoke models for your specific needs, and provide direct access to our global network of data and media partners. It’s about putting the power of proven intelligence directly in your hands to drive measurable results.  

Intelligent Growth is about owning your future: 

• Immediate intelligence. Immediate results. Always on. Always ahead. 

• Transform complexity into clarity. 

• Move at the speed of human behavior. 

• Make intelligence universally accessible—and impactful—for your brand. 

Ready to Grow Smarter? 

The future doesn't wait, and neither should we. With WPP, tomorrow starts today. Intelligent Growth is the formula for brands who want to collaborate, optimize, scale, and grow. With Open Intelligence, you’re not just keeping up; you’re setting the pace.