Renewing our partnership with Marks & Spencer

Renowned British retailer has renewed its partnership with Mindshare - which began in 2014 - for another two years

Today we're announcing the renewal of Mindshare's partnership with Marks & Spencer in the UK, building on a relationship that spans back to 2014. The beloved British retailer renewed the contract without a pitch, reinforcing the trust and effectiveness the partnership has built over a decade.

Mindshare continues to handle media for M&S Food, M&S Fashion, Home and Beauty and the M&S masterbrand in the UK. The brief includes all above the line channels, including social and digital, as well as modelling capabilities and SEO for Marks & Spencer’s Fashion, Home and Beauty UK and international business.

“Mindshare UK has supported us in broadening our appeal as we continue to reshape M&S for growth.  Mindshare has consistently been creative in its output - helping us think differently about the channels we invest in and which product offerings and services are the most appropriate to target both new and existing customers. We really value Mindshare as our media agency and look forward to the next few years in terms of strategic output and growth.”

“We are incredibly proud of our decade-long partnership with M&S. Over the years, we have collaborated on multiple campaigns that have helped change the perception of M&S and broadened its audience. Our approach has helped grow one of Britain's most beloved brands and develop relationships with younger audiences, as well as long-time customers. As we begin the next chapter in our relationship, we look forward to collaborating on even more campaigns that help to create meaningful and genuine connections with many more British consumers.”

Over the past 10 years, Mindshare has played a pivotal role in contributing to the growth of M&S in the UK, including M&S's 2023 Christmas campaign, its best performing in 14 years which was recognised in multiple award programmes. The partnership saw them teaming up M&S with ITV, resulting in multiple successful campaigns over the last six years. This included broadening M&S’ appeal by embedding it into family viewing via a partnership with Britain’s Got Talent.

Most recently, the partnership saw M&S Fashion, Home and Beauty and Channel 4 co-create the ad-funded series New Model Agency, a fast-paced observational documentary that offers a fresh perspective on the fashion industry.

In 2025, M&S Food launched its Farm to Foodhall campaign, with media handled by Mindshare. The latest ad launched earlier in July and celebrates the very best of British produce, with M&S chef ambassador and Michelin Starred Chef Tom Kerridge visiting M&S Select Farmers Sarah and Bryan Neaves at Little Sharsted Farm in Kent.