WPP Media clients dominate 2025 Festival of Media Global Awards

25 client brands awarded trophies at this year’s awards show 

Earlier today, the Festival of Global Media awarded 38 trophies to 25 WPP Media clients, reaffirming our position as the most decorated global media network.   

Collectively, our clients won eight Gold, 15 Silver and 15 Bronze trophies, for its work spanning 11 countries. Client teams at Mindshare were responsible for 22 award wins and were honored as Agency Network of the Year.  

Winning clients included both global and local brands, from Coca-Cola and Unilever to the UK’s Department of Transport, Odido in the Netherlands and UltraTech in India. 

The best performing campaigns were Thanks for Coke Creating and Dove’s The Beauty Test Stops With Me, each of which picked up both a Gold and a Silver trophy. The full list of winners is below.  

“The breadth of clients, countries and categories where we were recognized speaks to the depth of expertise and partnership across the world. This recognition is only possible with amazing clients. We're proud to play our part in accelerating their growth by bringing new solutions, like WPP Open and Open Intelligence, to the table.”

Gold Winners 

• Best Branded Content: Thanks for Coke Creating, Coca-Cola, EssenceMediacom USA 

• Best Use of Online: Cesar x TripAdvisor: Dog Friendly Travel, Cesar, EssenceMediacom USA 

• Best Use of Mobile: Beep Call: A Win Win Mobile Solution, Rin, Mindshare Bangladesh 

• Best Use of Social Media: Tourism New Zealand: 100% Pure, 100% Unbranded, Tourism New Zealand, Mindshare China 

• The Bravery Award: Dove Beauty Test Stops With Me, Dove, Mindshare India 

• Best Response Campaign: Words of Pride, Star Corporate, Mindshare India 

• Best Use of Data Award: Sluurrrp, Pot Noodle, Mindshare UK 

• Best Use of Audio: An UnXpectd approach to road safety, Department for Transport, Wavemaker UK 

 Silver Winners 

• Best Retail Media Campaign: For You Who Did That Thing You Did, Mars, EssenceMediacom Australia 

• Best Campaign for an Awareness or Observance Day, Week or Month: Pink Washing, Lenor, EssenceMediacom Israel 

• Best Use of Publishing: The Phone Book, Odido, EssenceMediacom Netherlands 

• Best Response Campaign: Pain into Beauty, Bepanthen, EssenceMediacom Ukraine 

• Best Use of Video: Pain into Beauty, Pain into Beauty, Bepanthen, EssenceMediacom Ukraine 

• Best Engagement Strategy, Cesar x TripAdvisor: Dog Friendly Travel, Cesar, EssenceMediacom USA 

• The Creative Use of Media Award: Thanks for Coke Creating, Coca-Cola, EssenceMediacom USA 

• Best Launch or Relaunch Campaign: Rise of Black Myth: Wukong, a Decentralized Content Conquest, Black Myth: Wukong, Mindshare China 

• Best Use of Social Media: Turning More I Dos Tiffany Blue, Tiffany & Co, Mindshare China 

• Best Distribution and Amplification of Content: Dove Beauty Test Stops With Me, Dove, Mindshare India 

• Best Use of Sport: India’s ULTIMATE Biking Revolution: Powering moto-racing dreams of 220 million bikers, Castrol POWER1, Mindshare India 

• Best Use of Mobile: Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts, UltraTech, Mindshare India 

• Collaboration Award: Empowering India’s Drivers of Progress with Castrol’s School on Wheels, Castrol CRB Turbomax, Mindshare India 

• Best Use of Talent: Ford x Sydney Sweeney, Ford, Mindshare USA 

• Best Branded Content: #KeepHerConfident, Dove, Mindshare USA 

Bronze winners 

• Best Distribution and Amplification of Content: For You Who Did That Thing You Did, Mars, EssenceMediacom Australia 

• Best Music Marketing Campaign: Play to Perfection: PlayStation's Youth Movement, PlayStation, EssenceMediacom China 

• Best Use of Talent: Gravy Race, Sheba, EssenceMediacom USA 

• Best Use of Mobile: Gravy Race, Sheba, EssenceMediacom USA 

• Best Local Execution of a Brand: Coca-Cola Foodmarks, Coca-Cola, EssenceMediacom Vietnam 

• Best Use of Gaming: Bia Saigon - Catch the fortune, unleash the dragon, Bia Saigon, EssenceMediacom Vietnam 

• Best Use of Video: Banega Toh Badhega India: Shaping the National Narrative into a Movement, UltraTech, Mindshare India 

• Best Viral Campaign: Turning More I Dos Tiffany Blue, Tiffany & Co, Mindshare China 

• Best Use of Technology: Transforming 1.9 Billion UltraTech Logos into 1.9 Billion Home Building Experts, UltraTech, Mindshare India 

• Best Campaign for a Local Brand: Low Prices for All, Delikatesy Centrum, Mindshare Poland 

• Best Engagement Strategy: Ford x Sydney Sweeney, Ford, Mindshare USA 

• Best Viral Campaign: John Deere’s First Chief Tractor Officer, John Deere, Mindshare USA 

• Best Use of Online: Travel the Screen, Booking.com, Mindshare USA 

• Best Use of Sport: #TimeOutAgainstHate, Foundation to Combat Antisemitism (FCAS), Mindshare USA 

• Best Integrated Campaign: #TimeOutAgainstHate, Foundation to Combat Antisemitism (FCAS), Mindshare USA