Amazon & LIVAD Partnership for adidas by WPP Media

At WPP Media, we transformed live broadcasts into a real-time gaming arena for our adidas brand in collaboration with LIVAD and Amazon Ads!

We designed a special quiz experience where viewers had less than 60 seconds to answer each question, with a dynamic scoring system that rewarded both speed and accuracy.

To bring this activation to life, we developed the adidas Game Hub.

All registration processes, leaderboards, and prize tracking were managed through this platform. Participants who explored adidas products online earned extra points, and winners received their rewards automatically.

Throughout the campaign, 43 streamers brought the project to life by playing the game for an average of 5.5 hours. As a result, we reached 900,000 live views, over 14,000 game sessions, and more than 13,000 Game Hub visits. Total watch time exceeded 14,800 hours, with an average view duration of 16 minutes.

A huge thanks to our team for making the discovery of adidas products interactive and rewarding!