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Introducing Open Intelligence

Open Intelligence is WPP Media’s bold leap into the future of marketing—a first-of-its-kind Large Marketing Model built to help brands thrive in the AI era. Fueled by trillions of real-time signals from a decentralized network, OI delivers predictive, always-on intelligence that helps brands keep pace with consumer behavior, fine-tune every channel, and unlock smarter, faster growth.

Intelligence Beyond ID: Unlock Intelligent Growth

Powered by decentralized collaboration technology from Infosum, Open Intelligence enables brands to connect with more data partners—securely and compliantly—without ever relinquishing control. AI does the heavy lifting, transforming trillions of real-time signals into predictive intelligence that drives performance across every touchpoint, channel, and platform.

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Privacy by default , always

Never move your data

Open Intelligence is a privacy-by-default solution that never moves, shares or exposes personal data. AI connects the dots, unlocking growth, improving performance, over any media source across the world.

Measurable impact at every stage

With safe data collaboration everywhere, Open Intelligence delivers effective marketing directly tied to business growth. Open Intelligence enables performance in every channel and every market. Our predictive models drive real business outcomes:

2.8x

lift in purchase intent

60%

reduction in cost per acquisition

28%

increase in incremental revenue

4x

ROI in cross-channel campaigns

Put the power of prediction in your hands

Built on a decentralized network of 350+ data partners across 75+ global markets, Open Intelligence transforms trillions of real-time signals into predictive marketing intelligence. It empowers marketers to make smarter decisions, move at the speed of consumer behavior, and unlock growth with precision, privacy, and performance at scale.

  • Real-time intelligence based on trillions of behavioral signals enables smarter, faster decisions that deliver measurable outcomes in hours, not weeks.

    Speed: React in the moment

    Real-time intelligence based on trillions of behavioral signals enables smarter, faster decisions that deliver measurable outcomes in hours, not weeks.

  • Discover new opportunities and new audiences without relying on PII, cookies, or emails—deliver more relevant experiences to more people, in more places.

    Scale: Reach new audiences

    Discover new opportunities and new audiences without relying on PII, cookies, or emails—deliver more relevant experiences to more people, in more places.

  • Custom client models, fine-tuned against strategic business goals, deliver better outcomes for marketers and more relevant experiences for consumers.

    Precision: Custom models, personalized experiences

    Custom client models, fine-tuned against strategic business goals, deliver better outcomes for marketers and more relevant experiences for consumers.

  • Understand the why - not just the who - to keep pace with rapidly changing consumer behavior and drive immediate results.

    Performance: Find customers based on how they think and act

    Understand the why - not just the who - to keep pace with rapidly changing consumer behavior and drive immediate results.

Open Intelligence allows marketers to reimagine what's possible in data and marketing with a single, next-gen solution that embeds intelligence into everything we do.

AI-POWERED PREDICTIVE INTELLIGENCE

AI-powered predictive intelligence that goes beyond deterministic IDs to maintain an always-on, real-time view across five billion individuals, to optimize segmentation, creativity, and media.

LARGE MARKETING MODEL

Industry-first Large Marketing Model (LMM) trained on trillions of signals and brand first-party data, then refined against real campaign outcomes to optimize audience performance and drive business outcomes. 

PRIVACY BY DEFAULT

With zero data movement, no data is shared or exposed, making it inherently compliant with global regulations while unlocking previously unreachable insights through data collaboration.

CROSS CLOUD INTEROPERABILITY

Operating seamlessly across all major cloud providers and data warehouses, offering maximum flexibility, faster onboarding, and easier integration–no need to re-architect your tech stack.

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Intelligence Beyond ID

Let's work together

If you’re a company looking to benefit from the power of marketing intelligence or a partner interested in integration opportunities, we'd love to talk to you. Contact our team to learn more.