Hello, we are WPP Media in the Nordics

In a world where AI threatens to distort beauty even further, Dove took a stand to #KeepBeautyReal. With a bold multichannel campaign rooted in authenticity, the brand empowered women to reclaim self-esteem and challenged the narrow ideals that continue to dominate media.

By turning Stockholm’s waterfront into a live gaming arena, PlayStation brought its brand promise to life — showing that play truly has no limits. The activation fused innovation, interactivity, and iconic symbolism to create an unforgettable experience that sparked excitement, engagement, and PS5 desire.

By meeting young people on their own terms — with raw storytelling and emotional authenticity — Ruset became Sweden’s first drama series on TikTok. The campaign reframed alcohol norms through entertainment, empowering a generation to make more conscious choices while proving that public health messaging can be both relevant and culturally resonant.

An honest and enlightening challenge to beauty standards and taboos — Life under the arm made the armpit something to talk about with pride. The campaign empowered women through authenticity, knowledge, and the courage to show their bodies as they truly are.

In a market dominated by price-driven competition, we helped Storytel create a campaign that built true emotional connection. By combining the power of storytelling with Sweden’s love of football, we crafted a brand experience that inspired, engaged, and delivered measurable results.