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Discover jobs in Germany, Austria & SwitzerlandAdvertising Intelligence Framework: the guide to assessing marketing platform capabilities in the AI era
We believe the application of artificial intelligence to advertising will serve as the next major revolution in the marketing industry, introducing new players to the ecosystem and necessitating adaption and evolution from existing platforms and partners.
To provide a clearer perspective on how this shift is likely to affect the broader marketing ecosystem, we have developed a new framework to help advertisers assess the capabilities of key platform partners and marketing enablers across five areas of critical importance to global advertisers.
VŠE POD JEDNOU STŘECHOU…
Expertízu v mnoha oblastech, od kreativy přes datovou analýzu až produkci, doplňuje mediální know-how. Díky tomu tvoříme lepší budoucnost – našich zaměstnanců, klientů, komunit, ale i planety.
Intelligence Beyond ID
Predictive intelligence that connects signals, not ID. This AI-powered data solution fuels faster, smarter marketing that moves at the pace of your audience.
Díky nám rostou i ty největší světové značky
Propojujeme strategické přemýšlení s mediálním know-how, daty a unikátními technologiemi. A především propojujeme lidi, odborníky s klienty, expertízu s nadšením a chutí hledat nová a (ještě) lepší řešení. To všechno v platformě, kterou akceleruje AI. Díky tomu rosteme profesně nejen my, ale především naši klienti.
Meet the team
Claus Bröckers
Chief Executive Officer WPP Media DACH
Thorsten Ebbing
Chief Investment Officer WPP Media DACH
Viktoria Hofmann
President Mindshare DACH
Janett Zschunke
Chief Client Officer WPP Media DACH
Nicole Ferguson
President DTA Germany
Anke Haag
Chief Commercial Officer WPP Media Germany
Fabian Kietzmann
EVP, Head of Media Management & Delivery WPP Media Europe
Sabrina Albrecht
Chief People Officer WPP Media DACH
Naše práce & úspěchy
Everything we do is designed to help our clients grow. See how we're helping brands connect with audiences to create value and drive business outcomes.
Weetabix
Weetabix
How Retailer Smart Measurement unveils Advanced TV's impact on incremental sales
Dream11
Dream11: India’s New Local Language
How Dream11 Turned Sign Language into the Sound of Indian Cricket
Uber
Uber: #StandUpForSafety
Using Satire to Reframe Women’s Safety and Build Trust Among India’s Key Opinion Formers
Nokia
The Exponential Era
Beyond the relic phone: A B2B Masterclass
Google Workspace
50 States 50 Stories
Google empowered 50 small businesses to shine at the big game, driving unprecedented growth and engagement.
Co je u nás nového
Zjistěte, co je nového ve světě marketingu a u nás, ve WPP Media.
